About
Will Fullerton
Photographer and writer, based in New York. Founder of Krafft.
Will Fullerton photographs and writes about what lasts: cities, craft, and the people who make things by hand. In February 2026 he left Dallas for New York, and is writing that year as Journey Out East, a story told city by city.
He is the founder of Krafft, a creative company with three divisions. Advisory gives founders whose firms run on trust the strategy, brand and communications to be credible from day one. Krafft Studios is the company's magazine, on travel, culture and the people who make things, and the production house behind its films and photographs for clients. Ventures holds the ideas that come next.
Most of his work appears first in Krafft Studios. This site collects it under his own name, along with prints and essays.
